The Psychology of Conversion and Security

𝗟𝗼𝘀𝘀 𝗮𝘃𝗲𝗿𝘀𝗶𝗼𝗻. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳. 𝗨𝗿𝗴𝗲𝗻𝗰𝘆.

You use these to convert customers.

Hackers use them to convert your employees.

It’s time to get 𝐟𝐥𝐮𝐞𝐧𝐭 in both.

The psychological principles that drive clicks on your “𝗕𝘂𝘆 𝗡𝗼𝘄” button are the exact same ones that drive clicks on a malicious “𝐕𝐞𝐫𝐢𝐟𝐲 𝐘𝐨𝐮𝐫 𝐀𝐜𝐜𝐨𝐮𝐧𝐭” link.

𝐋𝐨𝐬𝐬 𝐀𝐯𝐞𝐫𝐬𝐢𝐨𝐧: “Your cart is expiring!” vs. “Your account will be suspended!”

𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳: “1,000 people bought this today!” vs. “The CEO has approved this request.”

𝗨𝗿𝗴𝗲𝗻𝗰𝘆: “Sale ends tonight!” vs. “Action required within 24 hours!”

If you’re a marketer who 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲, you’re creating frictionless experiences for attackers.

𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐚 𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐩𝐫𝐨 𝐰𝐡𝐨 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, you’re building walls that annoy your users.

The master key? 𝗔𝗽𝗽𝗹𝗶𝗲𝗱 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆.

It’s the ultimate competitive advantage and your best defense.

I build 𝘀𝗲𝗰𝘂𝗿𝗲 𝗿𝗲𝗺𝗼𝘁𝗲 𝘁𝗲𝗮𝗺𝘀 who get this balance right. Teams who can grow your business without leaving the backdoor wide open. Curious how that works? DM—I’ll show you how.

Hi, I am Jinque. I help mission-driven founders architect their HumanOS, fusing psychology, cybersecurity, data and storytelling to build human-centric, secure, and purpose-aligned global remote teams. Integrating talent (with a portfolio of PURPOSE), tech, and trust into one symbiotic system.

I am Ready when you are. Let’s build your symbiotic human firewall.

I didn’t start in tech. My roots are in marketing and copywriting—telling stories that move people. That fascination with human behavior led me to data, then I realized DATA tells a story too. It was there I saw the other side of the coin: just as you can persuade people to act, malicious actors can exploit that same human element. This realization was my gateway to cybersecurity. It’s the ultimate field of applied psychology, understanding the narrative of a threat to build a stronger defense. Now, I bridge all these worlds in my work as a global remote talent provider, using my unique insight to build teams for founders that are as resilient and creative as my own path has been.

Let’s have a coffee call/chat. https://calendar.app.google/dQBdjtuV43RhEEaQA